In television and print ads, the Kool-Aid Man was known for randomly bursting through walls of children's homes and proceeding to make a batch of Kool-Aid for them. The character was introduced shortly after General Foods acquired the brand in the 1950s. The Kool-Aid Man, an anthropomorphic pitcher filled with Kool-Aid, is the mascot of Kool-Aid. The colors in Kool-Aid will stain, and hence the substance can be used as a dye for either hair or wool. Kool-Aid is also sold as single-serving packets designed to be poured into bottled water, as small plastic bottles with pre-mixed drink, or as such novelties as ice cream or fizzing tablets. Additionally, there are some sugar-free varieties. The drink is usually either served with ice or refrigerated and served chilled. The actual beverage is prepared by mixing the powder with sugar (the packets of powder are usually, though not always, unsweetened) and water, typically by the pitcherful. Kool-Aid is usually sold in powder form, in either packets or small tubs. A rare old Kool-Aid package can be traded for up to several hundred dollars on auction websites. There is an active scene of Kool-Aid collectors. Īn agreement between Kraft Foods and SodaStream in 2012 made Kool-Aid's various flavors available for consumer purchases and use with SodaStream's home soda maker machine. Kool-Aid is known as Nebraska's official soft drink. Hastings still celebrates a yearly summer festival called Kool-Aid Days on the second weekend in August in honor of their city's claim to fame. Perkins moved his production to Chicago in 1931 and Kool-Aid was sold to General Foods in 1953. To reduce shipping costs, in 1927, Perkins discovered a way to remove the liquid from Fruit Smack, leaving only a powder this powder was named Kool-Aid. Its predecessor was a liquid concentrate called Fruit Smack. All of his experiments took place in his mother's kitchen. Kool-Aid was invented by Edwin Perkins in Hastings, Nebraska. The building in Hastings, Nebraska, where Kool-Aid was invented
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